PER Autonomous Robot Delivery App
ART DIRECTION - UX/UI - BRANDING - RESEARCH
Our long-term goal for “Per.” is to revolutionize the way people experience and manage their menstrual health, providing inclusive, accessible, and personalized solutions. We've implemented gender-neutral branding, discreet deliveries, and a supportive community to address the need for accessible menstrual products. Through our app, we offer quick, safe services, including kit deliveries and emergency products facilitated by Autonomous Delivery Robots. Our discreet brand symbol emphasizes safety and community, aiding in user recognition.
Giela Bethancourt Creative Direction, Advertising, Branding, UI Lead/UX, Illustration, Research, Dispensers
Rocky Bennett Ideation, Research, UX Lead/UI, Branding
Logan Dorsey Ideation, Research
Our discreet secondary logo on robots and kiosks ensures a safe and recognizable experience when accessing menstrual cycle aids, prioritizing user comfort and privacy
Dispensers and Robots
Reproductive Health Campaign
Our campaign creatively incorporates contraceptives and reproductive organs shaped like the letters in the word "taboo." Through this approach, we advocate for inclusivity and health, with the aim of sparking vital conversations, breaking down societal barriers, and empowering all individuals to make informed choices regarding their bodies.
“REPRODUCTIVE HEALTH IS NOT TABOO”