212 Haute Fashion Show
ART DIRECTION - BRANDING
Mock fashion show/student project. Photography and videos sourced from Schiaparelli and curated by me.
"212 Haute" is a fashion show in New York, New York that celebrates the craftsmanship of haute couture while reigniting a passion for its artistry and tradition. Promoted with a focus on craftsmanship, "212 Haute" utilizes close-up imagery of hands to capture their meticulous work. Through the thematic element of "heat," symbolizing the revival of a fading practice, the event aims to inspire a new generation to embrace haute couture's legacy and elevate it to new heights of creativity and excellence. With masterful stitches that seemingly turn garments into gold, "212 Haute" is poised to reinvigorate haute couture, ensuring its preservation.
Haute Couture is often regarded as wearable art. Each couture piece is meticulously crafted by skilled artisans. Primarily produced in Paris, this practice can be found in other fashion capitals such as New York, London, and Milan. However, Haute Couture faces challenges in the modern fashion landscape.
Content sourced from Schiaparelli, edited and pieced together by me
Music A Pale - Rosalia
Representing the boiling point of water at 212 degrees Fahrenheit, our logo merges temperature dynamics with haute couture wordplay. The mirrored 2 and the number 1, work together to resemble a runway. It embodies our commitment to reviving a timeless passion for craftsmanship and authenticity in fashion.
Trademark
PALE FLAME
R: 245 G: 247 B: 154
AZURE
R: 75 G: 217 B: 220
SAPPHIRE
R: 14 G: 6 B: 67
Headlines/Taglines
Our headline symbolizes a rejection of fashion conformity, including trends like fast fashion. By incorporating our theme of heat, we juxtapose this idea and introduce slow burning fashion.
“SLOW BURNING FASHION”(Headline)
“IT’S NOT JUST HAUTE,IT’S BOILING HAUTE”
“STITCHES SO MASTERFUL GARMENTS TURN TO GOLD”
“WE’RE BRINGING IT BACK, WE’RE TURNING UP THE HEAT”
